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Friday, February 26, 2016
Better Decoration Techniques
Posted by Meg at 11:47 am

In the past, there have been limitations on decorating certain logos. Limitations have included small text, gradients, and multi-color. Fortunately, we have more techniques now. Heat Transfers offer the option to decorate small details and text. Embroidery couldn't do that very well. Check out this video to see the technique in action! 

 
 
 
Tuesday, February 2, 2016
The Power of Bags
Posted by Meg at 03:45 pm
Remembering to bring my resusable bags is a battle for me. But, when I do, I feel good about helping the environment. The bags I use come from different places - clients, O2 Marketing and retailers. Bags are powerful for everyone's brand. On average, bags are kept more than seven months, so their mobile message stays tops of mind and is seen by more people. In fact, 85% of people, remember the advertiser. That's much higher than how often I remember to bring them...
 
 
 
Tuesday, January 20, 2015
Planning Ahead
Posted by Meg at 03:07 pm

It's not too late to get planning. We all have good intentions after the holidays to make goals and become less stressed. We would love to help our clients do both. As with most custom projects, the more time we have the more creative and cost effective we can be. Challenge us! Or call us later when you are stressed. We will de-stress you. 

 

 
 
 
Tuesday, October 21, 2014
SIGNS * BANNERS * TABLE THROWS
Posted by Meg at 05:27 pm
Banners and signs are still effective ways of getting attention. Portable signage for events and short term programs can be set up easily and reused. Table throws and table top displays work well for tradeshows, hotels and conferences. You can do simple 1-2 logos as well as large full color images. Let us know how we can help. You can check out many of the options here.
 
 
 
Wednesday, April 23, 2014
Trees = O2
Posted by Meg at 04:39 pm

352! That's how many trees we've donated as a result of donating one tree for every order over $250. Did you know that: A single tree can absorb 10 pounds of air pollutants a year, and produce nearly 260 pounds of oxygen- enough to support two people. So, 352 trees can support 704 people. It may be a small number in the overall scheme of the world...but every little bit helps. Happy Earth Week.

To find out more facts on planting trees, click here. 

 
 
 
Friday, April 4, 2014
Earth Day: April 22nd
Posted by Meg at 04:33 pm

Earth Day is celebrated in April every year. This year it's April 22nd. It's a great time to plant, compost, turn off electricity, walk, recycle, reuse,...so many ways to be Earth friendly. We donate a tree for every order over $250 to boost O2. We do this all year long through American Forests.

You can support your efforts by providing reusable bags and mugs for your employees. Let us know if you need any ideas!  

 
 
 
Thursday, March 20, 2014
Celebrate Happiness
Posted by Meg at 01:04 pm

Celebrate International Happiness Day today - March 20th. Since we spend so much time with our work colleagues, recognize them today. There are both little and big moments of happiness throughout our work days. Some examples:

Thanking someone

Finishing a project

Connecting with a colleague

Solving a problem

Cleaning out your junk email

Discovering money in your desk drawer 

Walking during lunch 

 

Check out: http://www.dayofhappiness.net/#context 

 
 
 
Monday, January 6, 2014
New Year's Resolutions
Posted by Meg at 02:46 pm

We have our overall motto to keep us in check:

Work Hard

Play Fair

Have Fun

We focus on each one to help up stay on track. 

Work Hard -  respond to people and projects quickly and renew goals regularly.

Play Fair - offer best solutions to problems for win-win.

Have Fun - be friendly and enjoy the process.

Keep it simple and after going through the 3 phases of habit formation, our Resolutions will become habits. 

 
 
 
Tuesday, November 5, 2013
Color trend: Cobalt
Posted by Meg at 11:31 am
Every year there are colors that show up in retail. This year one of the trends is cobalt blue (or royal). You'll notice it in clothes, cars, kitchen items, etc. Colors are a great way to grab attention in marketing. Even if you have a one color logo, you can use it with colors to create interest and promote your message. Check out some more cobalt on our Pinterest page.
 
 
 
Tuesday, October 15, 2013
Say Thanks!
Posted by Meg at 05:20 pm

How do you decide on what to give your customers and employees as a thank you? Consider the following criteria:

Useful

Meaningful

Helpful

Social

Fun

The most important point is to THANK your key people. Many companies pick gift cards which get used and discarded. We recommend a tangible gift that can be enjoyed repeatedly. We have many recommendations. Please use our brains as part of the process...they are stuffed full of ideas. 

For more on gift giving, check out this Enterpreneur article.

 
 
 
Tuesday, June 25, 2013
Psychology of Color
Posted by Meg at 02:24 pm

As marketing people, we all deal with color for campaigns. Here are some fun facts about colors:

Yellow is psychologically the happiest color in the spectrum.

Owls are the only birds that can see blue.

Purple is the color of the highest denomination = $5000.

Pastries taste better when they come out of pink boxes or served on pink plates (it only works on sweets) because pink makes us crave sugar.

According to Pantone Inc, white is the best selling color for the classic American t-shirt.

For more interesting facts click here.

 
 
 
Friday, May 31, 2013
Interview Swag
Posted by Jeff at 01:12 pm
I recently watched a CEO being interviewed by a Wall Street Journal affiliate. I noticed that there was care taken to look presentable and to wear a shirt with the company logo on it. Clearly, the CEO wanted to promote his company visually while speaking with the interviewer, but the effort was thwarted by the crew adding a title block right in front of his shirt. My solution: wear a lapel pin. They are inexpensive and appropriate in a business interview environment. They can be pinned up on the lapel area where they will remain above the title block. Just a thought for the age of YouTube and Online interviews.
 
 
 
Thursday, October 11, 2012
Holiday Favorites
Posted by Meg at 04:18 pm

October signals the start of the Holiday season - Halloween decorations next to holiday lights. Consider getting your corporate gift selection done early for better prices, more selection and less stress. Food, wine gifts, gift cards, and technology are all very popular. Gift sets that include a couple of these at the same time are very successful.

The gift card in a journal or nuts with wine tool are examples of combining the products for a great result. You give something to be enjoyed now and later.

Check out other ideas here.

 
 
 
Monday, June 18, 2012
The ultimate pillow drop
Posted by Meg at 03:41 pm

We are seeing some great graphics sublimated on everything from shirts to banners to pillow cases. We can take full color art and do all over prints on many products. So, if you are looking for an incentive or reminder of an upcoming sale trip or conference, consider a pillow case! It fits everyone and has great advertising space. No worrying about small type or cost per color.

The pillow case in all its large full color glory is a unique gift that is mailable and packable. They cost between $12.50 - $27.50 depending on quantity and size. The minimum is 6. Do a pillow drop for your next hotel or resort event!

 

 
 
 
Wednesday, April 18, 2012
The Importance of Color
Posted by Meg at 10:39 am

We constantly ask our clients about color - how many colors are we printing? what color do you want the shirts? what is your pms color? In marketing, color is very important. It has meaning and generates attention. Here are some qualities associated with colors:

Red --excitement, strength, sex, passion, speed, danger.
Blue --(listed as the most popular color) trust, reliability, belonging, coolness.
Yellow --warmth, sunshine, cheer, happiness
Orange -- playfulness, warmth, vibrant
Green -- nature, fresh, cool, growth, abundance
Purple --royal, spirituality, dignity
Pink -- soft, sweet, nurture, security
White --pure, virginal, clean, youthful, mild.
Black --sophistication, elegant, seductive, mystery
Gold -- prestige, expensive
Silver -- prestige, cold, scientific 

We encourage you to celebrate your logo colors and use them as much as possible. Even logos that are predominantly black and white might be able to use color as a background or as an accent. Your tradeshow booth, shirts, marketing collateral, email signature and giveaways should all reinforce your colors. This will help generate the attention you want, strengthen your brand and reinforce your message. 

We can put together color-centric proposals for you. Let us know!

 
 
 
Monday, March 12, 2012
Make Your Own Luck
Posted by Jeff at 06:58 pm

We are fast approaching St. Patrick's Day where people enjoy being Irish (or pretending to be), drinking beverages and hanging out with friends. It is full of images of shamrocks, Guiness Beer (see last year's blog) and leprechauns. Conversations about luck and the lucky also take place. Are you lucky?

There's a great article about How to Make Your Own Luck from a few years ago that remains true today.  Here are the four main principals:

1. Maximize Chance Opportunities

Lucky people are skilled at creating, noticing, and acting upon chance opportunities. They do this in various ways, which include building and maintaining a strong network, adopting a relaxed attitude to life, and being open to new experiences.

2. Listen to Your Lucky Hunches

Lucky people make effective decisions by listening to their intuition and gut feelings. They also take steps to actively boost their intuitive abilities -- for example, by meditating and clearing their mind of other thoughts.

3. Expect Good Fortune

Lucky people are certain that the future will be bright. Over time, that expectation becomes a self-fulfilling prophecy because it helps lucky people persist in the face of failure and positively shapes their interactions with other people.

4. Turn Bad Luck Into Good

Lucky people employ various psychological techniques to cope with, and even thrive upon, the ill fortune that comes their way. For example, they spontaneously imagine how things could have been worse, they don't dwell on the ill fortune, and they take control of the situation.

We look forward to the new connections and business we will create this week. We are checking out the cool swag out in the world that might work for our customers. And, we will probably raise a pint on St. Patrick's Day!

 

 
 
 
Thursday, December 8, 2011
The Benefits of a Potluck
Posted by Meg at 01:08 pm

Brainstorming and potlucks have a lot in common. They both have contributions from various people with a bit of the unkown - or luck - in the outcome. We all know who we choose to bring food to our potlucks and may even which recipes we want them to bring. We also know who we turn to when we need to brainstorm. We are all looking for contributors who can deliver the best and most interesting results. 

Getting different people's contributions in either case adds variety, perspective and collaboration to any project. One idea or food item might spark another one. As an example, at our office potluck, one person is know for their great pulled pork fajitas. That leads to tortilla soup, guacamole and salsa. Not exactly earth shattering but it shows how one idea inspires others. 

We put on our chef hats and brainstorm ideas every day. You inspire us. We'd love to inspire you! Turn to us for your promotional potlucks. Together we will create great results.

 
 
 
Wednesday, November 9, 2011
Paper VS Plastic
Posted by Meg at 07:52 pm

"Paper" seems like the obvious answer but now we know that paper takes a lot of resources to produce. So, the real answer continues to be: NEITHER. The solution is to bring reusable bags when you shop and not just at the grocery store. For a great explanation of paper vs plastic, check out this link.

If you are interested in using reusable bags in your marketing campaigns and holiday events, let us know. We have many choices in various materials: recycled non woven, organic cotton, jute, denier, neoprene and canvas. There are sizes and styles for every budget.

 

 
 
 
Wednesday, October 12, 2011
What's the point of promos?
Posted by Meg at 05:24 pm

It's a good idea to question all aspects of our business expenses to determine if and why we need these expenses. Promos are one of the first things that get cut in a crummy economy. People lose sight of the reason they ordered them in the first place. It's easy to want some ego swag - feel good items for the employees or customers; but don't forget the real reasons you included them in your marketing and human resource mix:

They are tangible - they last beyond the latest tweet

They have value - most are functional

They reinforce your message - get the point? knife? anyone?

They are targeted - you give them directly to your intended audience versus mass unkown people

They create goodwill - tough to measure until you get a negative review

They are inexpensive - you can find a promo to fit almost any budget

They support your health and safety programs - proof to your insurance company that you are trying to improve

They create conversation and action - sign up today for your free promo or wow, what's that?

Remember: targeted, tangible and lasting!